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Research papers

Scanner-based data applications for improving FMCG sales and marketing efforts

Electronic Point Of Sale (EPOS) data from grocery store scanners have led a revolution in the way manufacturers and retailers use data for strategic and tactical decision making. The industry continues to change, with more robust, actionable...

Catalogue: ESOMAR Congress 1995: Making The Decision
Author: Thomas Harris
September 1, 1995
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Citation

Harris, T. (1995a, September 01). Scanner-based data applications for improving FMCG sales and marketing efforts. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/scanner-based-data-applications-for-improving-fmcg-sales-and-marketing-efforts